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MediaPost Publications Three Ways To Class Up Your Email-to-Landing-Page Experience 04/10/2012

Marketers spend untold hours and dollars dreaming up inbox-level inspiration. From the concept to the code, our teams invest themselves in delivering perfect email experiences. But where do our subscribers go from there? When only about 30% of recipients even take the time to open and engage with our work, and then an even smaller number take the action we’ve asked them to, we need to treat those who click through like email VIPs.

via MediaPost Publications Three Ways To Class Up Your Email-to-Landing-Page Experience 04/10/2012.

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