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MediaPost Publications Making Donation Amounts Variable 05/07/2012

Varying the amounts of the donation dollar in cause marketing could allow you to influence more than one kind of favored behavior at the same time. You could vary the amount based on whether someone also volunteers for a cause, to cite one example. It’s easy to imagine other variable donation scenarios meant to influence someone to utilize their social media network on behalf of the promotion or the cause. You could certain encourage in-kind donations as well.

via MediaPost Publications Making Donation Amounts Variable 05/07/2012.

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