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Gain Interest for Your Business

How to Gain Interest for Your Business Through Facebook.

Facebook offers a new and exciting way to communicate between marketers and consumers.  If you have a business you can create a Facebook Page that is an interactive portal to your desired consumers.  It is important to come up with a strategy to gain fans, influence people, and build a presence on Facebook.

Here are some recent Facebook Facts: Revenue of $2 billion and a valuation of approximately $50 billion.  It has over 750 million active users who have returned to the site in the last 30 days.  People spend over 700 billion minutes per month on Facebook.

There are many different ways to engage your consumer through your Facebook Page.  Here are just a few:

  1. Posting Updates:  When a page administrator posts an update, it gets pushed to the fan’s Home News Feed.  The best practice is to place an update whenever there is any new content on your website, like a blog post or a new offering.
  2. Posting Events: A great way to get consumer interaction is to hold an event at your place of business.  When you already have a selected audience who likes your business, it is easier to get involvement.  Once a consumer accepts an invitation, they can also share that activity.
  3. Keeping Your Page Updated:  It is important to at least make two changes a week on your page.  Even if no one is viewing it, if you continue the good practice of posting relevant information, it will gain traction and take off.
  4. Personalizing Your Page: If you add an album of your workplace or even your team, this creates a sense of personalization that consumers can relate to.  They will more likely react and engage if they feel a sense of being able to connect.

Have you created a Facebook Page for your business?  If not, let us get you up and running.  A key element is keeping your brand in mind, while creating an atmosphere that will be loved by your potential consumers.  At Servant Marketing Group we make branding our first priority, across all measures of marketing, including Facebook.

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