Digital Brand Management
Shortened URL’s Can Carry Your Brand Further. And that is good news.
Grabbing and shortening long URL’s is a solution that we are all familiar – with a host of players: google, bitly and tiny. Each shortened URL using those solutions carries there brand across the social net – not yours.
A non-issue, until we stumbled upon a relatively new service by the name of ShortSwitch. They provide shortened URL’s with a branded flavor – yours! Here is an example they shared.
Here is a long URL from Entrepreneur.com, an article about Marketing Basics. The long URL is http://www.entrepreneur.com/marketing/marketingbasics/index.html. Bitly returns this: http://bit.ly/bJkeUQ and ShortSwitch offers their branded link as: http://shor.tswit.ch/pL.
There are a number of added features that we suggest you investigate – analytics, naming conventions, and others.
It is the little things that can help build or degrade your brand identity. What are you doing to maintain a cohesive messaging amongst the cluttered touch-points of your marketing plan? We can help you set strategic results based digital marketing goals with measurable outcomes. Contact us for a no cost conversation.