The Blog

Expanding your Brand with a Shortened #URL

Digital Brand Management

Shortened URL’s Can Carry Your Brand Further.  And that is good news.

Grabbing and shortening long URL’s is a solution that we are all familiar – with a host of players: google, bitly and tiny.  Each shortened URL using those solutions carries there brand across the social net – not yours.

A non-issue, until we stumbled upon a relatively new service by the name of ShortSwitch.   They provide shortened URL’s with a branded flavor – yours!  Here is an example they shared.

Branded URLs

Here is a long URL from Entrepreneur.com, an article about Marketing Basics.  The long URL is http://www.entrepreneur.com/marketing/marketingbasics/index.html.  Bitly returns this: http://bit.ly/bJkeUQ and ShortSwitch offers their branded link as: http://shor.tswit.ch/pL.

There are a number of added features that we suggest you investigate – analytics, naming conventions, and others.

Digital Audit

It is the little things that can help build or degrade your brand identity.  What are you doing to maintain a cohesive messaging amongst the cluttered touch-points of your marketing plan?  We can help you set strategic results based digital marketing goals with measurable outcomes.  Contact us for a no cost conversation.

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