Content marketing taking new heights – really? Read more… Inside the Beltway: Drones for journalists via Inside the Beltway: Drones for journalists – Washington Times.
About 14 million wearable devices were shipped in 2011, according to IMS research. Right now healthcare monitoring is the dominant use case – everything from heart rate to glucose measurements that can be transmitted back to medical care givers. But also in the game are fitness and activity brands tied to consumer marketing efforts, such […]
The marketing of books has evolved dramatically over the past 10 years. Less money is being set aside for marketing, and the bells and whistles are generally saved for the biggest books of the year. For example, these days most authors will never go on a book tour; theyre much more likely to go on […]
“A list is an asset to a campaign,” Cerasale says. “For example, look at it this way: President Obama, when he was running in 2008, got a whole list of people who contributed to him. As hes running his current campaign, hes going back to his original list.” via Newt Gingrichs donor list for sale […]
Varying the amounts of the donation dollar in cause marketing could allow you to influence more than one kind of favored behavior at the same time. You could vary the amount based on whether someone also volunteers for a cause, to cite one example. It’s easy to imagine other variable donation scenarios meant to influence […]
The future of the USPS, Donahoe said, is “about leveraging new ideas and giving ourselves the greatest competitive edge possible.” Fundamentally, this means helping its enterprise customers grow. “The more we strengthen our organization, the better we can support the growth of your business,” Donahoe said. via USPS adopts new products and services to stay […]
“We power the professional profile for the Facebook generation,” said BranchOut Founder and CEO Rick Marini. “Online networking is not just for managers and executives. New college graduates, retail workers, nurses, software engineers and military veterans re-entering the workforce can all benefit substantially from having strong professional profiles on Facebook. We’re making it easier for […]
Marketers spend untold hours and dollars dreaming up inbox-level inspiration. From the concept to the code, our teams invest themselves in delivering perfect email experiences. But where do our subscribers go from there? When only about 30% of recipients even take the time to open and engage with our work, and then an even smaller […]