Archive | Uncategorized
04
Dec

Inside the Beltway: Drones for journalists – Washington Times

Content marketing taking new heights – really?  Read more…   Inside the Beltway: Drones for journalists via Inside the Beltway: Drones for journalists – Washington Times.

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09
Aug

MediaPost Publications Skin Tight Mobile: Wearable Tech A $6 Billion Market By 2016 08/09/2012

About 14 million wearable devices were shipped in 2011, according to IMS research. Right now healthcare monitoring is the dominant use case – everything from heart rate to glucose measurements that can be transmitted back to medical care givers. But also in the game are fitness and activity brands tied to consumer marketing efforts, such […]

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27
Jul

What You Need to Know About Ebook Marketing – EContent Magazine

The marketing of books has evolved dramatically over the past 10 years. Less money is being set aside for marketing, and the bells and whistles are generally saved for the biggest books of the year. For example, these days most authors will never go on a book tour; theyre much more likely to go on […]

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23
Jul

Newt Gingrichs donor list for sale not new in political world – Direct Marketing News

“A list is an asset to a campaign,” Cerasale says. “For example, look at it this way: President Obama, when he was running in 2008, got a whole list of people who contributed to him. As hes running his current campaign, hes going back to his original list.” via Newt Gingrichs donor list for sale […]

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07
May

MediaPost Publications Making Donation Amounts Variable 05/07/2012

Varying the amounts of the donation dollar in cause marketing could allow you to influence more than one kind of favored behavior at the same time. You could vary the amount based on whether someone also volunteers for a cause, to cite one example. It’s easy to imagine other variable donation scenarios meant to influence […]

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02
May

USPS adopts new products and services to stay solvent – Direct Marketing News

The future of the USPS, Donahoe said, is “about leveraging new ideas and giving ourselves the greatest competitive edge possible.” Fundamentally, this means helping its enterprise customers grow. “The more we strengthen our organization, the better we can support the growth of your business,” Donahoe said. via USPS adopts new products and services to stay […]

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01
May

Monitor Which Social Networks Your Visitors are Logged Into With Google Analytics | SEOmoz

At Distilleds SearchLove conference in London back in October, Mat Clayton from Mixcloud provided a great snippet of Javascript that could be used to record whether visitors to your site were logged into Facebook or not. This has a few uses, such as customising which social buttons you show your user or just for recording […]

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20
Apr

BRANCHOUT RAISES $25 MILLION, SURPASSES 25 MILLION USERS | The Blog

“We power the professional profile for the Facebook generation,” said BranchOut Founder and CEO Rick Marini. “Online networking is not just for managers and executives. New college graduates, retail workers, nurses, software engineers and military veterans re-entering the workforce can all benefit substantially from having strong professional profiles on Facebook. We’re making it easier for […]

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10
Apr

MediaPost Publications Three Ways To Class Up Your Email-to-Landing-Page Experience 04/10/2012

Marketers spend untold hours and dollars dreaming up inbox-level inspiration. From the concept to the code, our teams invest themselves in delivering perfect email experiences. But where do our subscribers go from there? When only about 30% of recipients even take the time to open and engage with our work, and then an even smaller […]

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