Digital Brand Management Shortened URL’s Can Carry Your Brand Further. And that is good news. Grabbing and shortening long URL’s is a solution that we are all familiar – with a host of players: google, bitly and tiny. Each shortened URL using those solutions carries there brand across the social net – not yours. A […]
Print media buyers have been pushing publishers to give up more information about their digital editions as they try to assess a new medium. Now, The Economist is delivering on one of those buyer demands by being, it claims, the first to set a digital rate base. The Economist Sets Guarantee for Digital Editions | Adweek.
In today’s interactive advertising ecosystem, data has become a valuable form of currency. In fact, an April report from Adap.tv and DIGIDAY found a significant majority of marketers in North America used data to enhance their ad targeting efforts. via Online Data Collection Explodes Year Over Year in US – eMarketer.
From the article in eMarketer – Jason Falls: It’s become apparent to me that many companies are looking at engagement as a goal. So they manufacture lists of posts to hopefully get more likes and shares so they can produce metrics of more likes and shares for their bosses or clients. Their goal is to […]
LinkedIn in February made it easier for users to follow companies on the professional networking site through a button that businesses can embed on their Web sites. Now it’s helping companies target and track their followers with a new set of software tools.LinkedIn just introduced a service that allows businesses to tailor content sent to […]
How to Gain Interest for Your Business Through Facebook. Facebook offers a new and exciting way to communicate between marketers and consumers. If you have a business you can create a Facebook Page that is an interactive portal to your desired consumers. It is important to come up with a strategy to gain fans, influence […]
Can you remember what it was like before Facebook and Twitter? It took more effort to be socially connected and a lot more effort to be heard by your desired audience. The internet was a new thing, and people were just starting to figure it out. As the internet progressed, so did the need for […]
Are your marketing materials unified? Do they speak the same language? Sadly, the answer to these questions is usually a resounding “NO”. As I have counseled hundreds of businesses in the course of my 23 years of operation, I have found that most business owners don’t take the time to look at their website or […]
From the time you began exploring website design you heard “Content is King.” It was said so what exactly did the phrase mean? What was “Content”? The truth is, “content” was whatever level of technology worked. But it has evolved in meaning. Depending on your age and memory, the initial “Wow!” of website development was […]