The Blog

10
Apr

MediaPost Publications Three Ways To Class Up Your Email-to-Landing-Page Experience 04/10/2012

Marketers spend untold hours and dollars dreaming up inbox-level inspiration. From the concept to the code, our teams invest themselves in delivering perfect email experiences. But where do our subscribers go from there? When only about 30% of recipients even take the time to open and engage with our work, and then an even smaller […]

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14
Dec

Blue Jeans, Websites & Creative Marketing

Blue jeans, websites and creative marketing…what a few years can do. Thankfully, I missed the bell bottom jean generation when a kid and just now, barely as an adult.  I have managed to stick to the traditional straight cut jeans despite the best efforts of some nearest and dearest to me. What is the relationship […]

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28
Sep

Gain Interest for Your Business

How to Gain Interest for Your Business Through Facebook. Facebook offers a new and exciting way to communicate between marketers and consumers.  If you have a business you can create a Facebook Page that is an interactive portal to your desired consumers.  It is important to come up with a strategy to gain fans, influence […]

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20
Jul

Social Networking

Can you remember what it was like before Facebook and Twitter?  It took more effort to be socially connected and a lot more effort to be heard by your desired audience. The internet was a new thing, and people were just starting to figure it out. As the internet progressed, so did the need for […]

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14
Jul

Unity in Marketing

Are your marketing materials unified?  Do they speak the same language? Sadly, the answer to these questions is usually a resounding “NO”.  As I have counseled hundreds of businesses in the course of my 23 years of operation, I have found that most business owners don’t take the time to look at their website or […]

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11
Jul

Content is King

From the time you began exploring website design you heard “Content is King.” It was said so what exactly did the phrase mean? What was “Content”? The truth is, “content” was whatever level of technology worked. But it has evolved in meaning. Depending on your age and memory, the initial “Wow!” of website development was […]

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