The Blog

27
Jul

What You Need to Know About Ebook Marketing – EContent Magazine

The marketing of books has evolved dramatically over the past 10 years. Less money is being set aside for marketing, and the bells and whistles are generally saved for the biggest books of the year. For example, these days most authors will never go on a book tour; theyre much more likely to go on […]

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23
Jul

Newt Gingrichs donor list for sale not new in political world – Direct Marketing News

“A list is an asset to a campaign,” Cerasale says. “For example, look at it this way: President Obama, when he was running in 2008, got a whole list of people who contributed to him. As hes running his current campaign, hes going back to his original list.” via Newt Gingrichs donor list for sale […]

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20
Jul

Online Data Collection Explodes Year Over Year in US – eMarketer

In today’s interactive advertising ecosystem, data has become a valuable form of currency. In fact, an April report from Adap.tv and DIGIDAY found a significant majority of marketers in North America used data to enhance their ad targeting efforts. via Online Data Collection Explodes Year Over Year in US – eMarketer.

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08
Jun

Engagement Is Not a Goal, It’s a Result – eMarketer

From the article in eMarketer – Jason Falls: It’s become apparent to me that many companies are looking at engagement as a goal. So they manufacture lists of posts to hopefully get more likes and shares so they can produce metrics of more likes and shares for their bosses or clients. Their goal is to […]

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07
May

MediaPost Publications Making Donation Amounts Variable 05/07/2012

Varying the amounts of the donation dollar in cause marketing could allow you to influence more than one kind of favored behavior at the same time. You could vary the amount based on whether someone also volunteers for a cause, to cite one example. It’s easy to imagine other variable donation scenarios meant to influence […]

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02
May

USPS adopts new products and services to stay solvent – Direct Marketing News

The future of the USPS, Donahoe said, is “about leveraging new ideas and giving ourselves the greatest competitive edge possible.” Fundamentally, this means helping its enterprise customers grow. “The more we strengthen our organization, the better we can support the growth of your business,” Donahoe said. via USPS adopts new products and services to stay […]

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01
May

Monitor Which Social Networks Your Visitors are Logged Into With Google Analytics | SEOmoz

At Distilleds SearchLove conference in London back in October, Mat Clayton from Mixcloud provided a great snippet of Javascript that could be used to record whether visitors to your site were logged into Facebook or not. This has a few uses, such as customising which social buttons you show your user or just for recording […]

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20
Apr

BRANCHOUT RAISES $25 MILLION, SURPASSES 25 MILLION USERS | The Blog

“We power the professional profile for the Facebook generation,” said BranchOut Founder and CEO Rick Marini. “Online networking is not just for managers and executives. New college graduates, retail workers, nurses, software engineers and military veterans re-entering the workforce can all benefit substantially from having strong professional profiles on Facebook. We’re making it easier for […]

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11
Apr

MediaPost Publications LinkedIn Debuts Tools To Target Followers 04/11/2012

LinkedIn in February made it easier for users to follow companies on the professional networking site through a button that businesses can embed on their Web sites. Now it’s helping companies target and track their followers with a new set of software tools.LinkedIn just introduced a service that allows businesses to tailor content sent to […]

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10
Apr

MediaPost Publications Three Ways To Class Up Your Email-to-Landing-Page Experience 04/10/2012

Marketers spend untold hours and dollars dreaming up inbox-level inspiration. From the concept to the code, our teams invest themselves in delivering perfect email experiences. But where do our subscribers go from there? When only about 30% of recipients even take the time to open and engage with our work, and then an even smaller […]

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