Much more than a website! As I talked about UNITY in marketing last month, I was reminded how this concept translates to a unified work place as well.  As businesses begin to make an effort to focus their messaging in order to improve the effectiveness of their marketing programs, the exercise also positively effects business [...]

Stock Photography or Original Photography? (…does your brand really matter?…) Websites are becoming primarily driven by imagery. Great photography that grabs the viewer; less copy to bog them down. As you put together your website, the questions arise: where do you get great photography, and what does it cost? There are two sources for photography: [...]

Stock Photography or Original Photography? (…does your brand really matter?…) Websites are becoming primarily driven by imagery. Great photography that grabs the viewer; less copy to bog them down. As you put together your website, the questions arise: where do you get great photography, and what does it cost? There are two sources for photography: [...]

Part I – In the Beginning A keystone to direct marketing is the ability to measure response, and discover what offer produces the best result. To better understand where we are today, it makes sense to study the early days of direct marketing practices…so back in time we go…to the 1940’s. To a time where [...]

Do you have the budget to find customers?  Think about that for a minute in terms of dollars and time.  Do you really have the time and money to spend continuously on advertising, PR, mail, direct mail, trade shows, conferences and other events and promotions where customers might be? And, even if you do, how’s [...]

Can you remember what it was like before Facebook and Twitter?  It took more effort to be socially connected and a lot more effort to be heard by your desired audience. The internet was a new thing, and people were just starting to figure it out. As the internet progressed, so did the need for [...]

Are your marketing materials unified?  Do they speak the same language? Sadly, the answer to these questions is usually a resounding “NO”.  As I have counseled hundreds of businesses in the course of my 23 years of operation, I have found that most business owners don’t take the time to look at their website or [...]

From the time you began exploring website design you heard “Content is King.” It was said so what exactly did the phrase mean? What was “Content”? The truth is, “content” was whatever level of technology worked. But it has evolved in meaning. Depending on your age and memory, the initial “Wow!” of website development was [...]