Blue jeans and websites…what a few years can do. Thankfully, I missed the bell bottom jean generation when a kid and just now, barely as an adult.  I have managed to stick to the traditional straight cut jeans despite the best efforts of some nearest and dearest to me. What is the relationship to a [...]

How to Gain Interest for Your Business Through Facebook. Facebook offers a new and exciting way to communicate between marketers and consumers.  If you have a business you can create a Facebook Page that is an interactive portal to your desired consumers.  It is important to come up with a strategy to gain fans, influence [...]

The Following Post was Written by: John Mizerak For years, my wife and I both had a vision to create a website for our community to initiate UNITY among Christians and local churches.  This personal passion was coupled with my professional experience to create HISNetWORKS.net, a vehicle to promote UNITY in our community in the [...]

Measured Direct Marketing – Part II – To Target We Go! In our first installment we considered the historical foundation of measurable direct marketing, and touched on the need to creatively test and track response. With the new found measured accountability direct marketers drove to find the most efficient means to target their appeal. In [...]

Much more than a website! As I talked about UNITY in marketing last month, I was reminded how this concept translates to a unified work place as well.  As businesses begin to make an effort to focus their messaging in order to improve the effectiveness of their marketing programs, the exercise also positively effects business [...]

Stock Photography or Original Photography? (…does your brand really matter?…) Websites are becoming primarily driven by imagery. Great photography that grabs the viewer; less copy to bog them down. As you put together your website, the questions arise: where do you get great photography, and what does it cost? There are two sources for photography: [...]

Stock Photography or Original Photography? (…does your brand really matter?…) Websites are becoming primarily driven by imagery. Great photography that grabs the viewer; less copy to bog them down. As you put together your website, the questions arise: where do you get great photography, and what does it cost? There are two sources for photography: [...]

Part I – In the Beginning A keystone to direct marketing is the ability to measure response, and discover what offer produces the best result. To better understand where we are today, it makes sense to study the early days of direct marketing practices…so back in time we go…to the 1940’s. To a time where [...]

Do you have the budget to find customers?  Think about that for a minute in terms of dollars and time.  Do you really have the time and money to spend continuously on advertising, PR, mail, direct mail, trade shows, conferences and other events and promotions where customers might be? And, even if you do, how’s [...]

Can you remember what it was like before Facebook and Twitter?  It took more effort to be socially connected and a lot more effort to be heard by your desired audience. The internet was a new thing, and people were just starting to figure it out. As the internet progressed, so did the need for [...]