Varying the amounts of the donation dollar in cause marketing could allow you to influence more than one kind of favored behavior at the same time. You could vary the amount based on whether someone also volunteers for a cause, to cite one example. It’s easy to imagine other variable donation scenarios meant to influence [...]
02
May
USPS adopts new products and services to stay solvent – Direct Marketing News
The future of the USPS, Donahoe said, is “about leveraging new ideas and giving ourselves the greatest competitive edge possible.” Fundamentally, this means helping its enterprise customers grow. “The more we strengthen our organization, the better we can support the growth of your business,” Donahoe said. via USPS adopts new products and services to stay [...]
01
May
Monitor Which Social Networks Your Visitors are Logged Into With Google Analytics | SEOmoz
At Distilleds SearchLove conference in London back in October, Mat Clayton from Mixcloud provided a great snippet of Javascript that could be used to record whether visitors to your site were logged into Facebook or not. This has a few uses, such as customising which social buttons you show your user or just for recording [...]
20
Apr
BRANCHOUT RAISES $25 MILLION, SURPASSES 25 MILLION USERS | The Blog
“We power the professional profile for the Facebook generation,” said BranchOut Founder and CEO Rick Marini. “Online networking is not just for managers and executives. New college graduates, retail workers, nurses, software engineers and military veterans re-entering the workforce can all benefit substantially from having strong professional profiles on Facebook. We’re making it easier for [...]
11
Apr
MediaPost Publications LinkedIn Debuts Tools To Target Followers 04/11/2012
LinkedIn in February made it easier for users to follow companies on the professional networking site through a button that businesses can embed on their Web sites. Now it’s helping companies target and track their followers with a new set of software tools.LinkedIn just introduced a service that allows businesses to tailor content sent to [...]
10
Apr
MediaPost Publications Three Ways To Class Up Your Email-to-Landing-Page Experience 04/10/2012
Marketers spend untold hours and dollars dreaming up inbox-level inspiration. From the concept to the code, our teams invest themselves in delivering perfect email experiences. But where do our subscribers go from there? When only about 30% of recipients even take the time to open and engage with our work, and then an even smaller [...]
14
Dec
Blue Jeans and Websites
Blue jeans and websites…what a few years can do. Thankfully, I missed the bell bottom jean generation when a kid and just now, barely as an adult. I have managed to stick to the traditional straight cut jeans despite the best efforts of some nearest and dearest to me. What is the relationship to a [...]
28
Sep
Gain Interest for Your Business
How to Gain Interest for Your Business Through Facebook. Facebook offers a new and exciting way to communicate between marketers and consumers. If you have a business you can create a Facebook Page that is an interactive portal to your desired consumers. It is important to come up with a strategy to gain fans, influence [...]
19
Sep
Unity – Personal to Professional
The Following Post was Written by: John Mizerak For years, my wife and I both had a vision to create a website for our community to initiate UNITY among Christians and local churches. This personal passion was coupled with my professional experience to create HISNetWORKS.net, a vehicle to promote UNITY in our community in the [...]
07
Sep
Establishing Your Target Audience
Measured Direct Marketing – Part II – To Target We Go! In our first installment we considered the historical foundation of measurable direct marketing, and touched on the need to creatively test and track response. With the new found measured accountability direct marketers drove to find the most efficient means to target their appeal. In [...]